The Pacific Asia Travel Association (PATA) has announced the full programme for the upcoming PATA Travel Mart 2025 (PTM 2025), set to take place from August 26 to 28 at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand.
This three-day gathering of travel industry leaders is expected to attract participants from more than 500 organisations across the Asia-Pacific and beyond.
With its combination of business-to-business meetings, conferences, awards ceremonies, and networking opportunities, the event is positioned as one of the year’s most important travel trade platforms. PATA aims to foster collaboration and growth in a tourism landscape that is adapting rapidly to new market demands, sustainability goals, and technological innovation.
“PATA Travel Mart is designed to bring together the heart of the Asia Pacific tourism industry, but it is only through the united efforts of industry leaders from both the private and public sectors that meaningful connections can be created – connections that inspire growth and collaboration among buyers, exhibitors, and all participants,” stated PATA CEO Noor Ahmad Hamid.
He added, “I look forward to welcoming delegates from across the region and beyond to what promises to be a productive business event here in Thailand.”
Programme Key Highlight
Before the official opening of the Mart, PATA will organise the PATA Youth Symposium 2025 at Srinakharinwirot University on August 25. The PATA Executive Board Meeting will convene that afternoon, bringing together the organisation’s leading voices, followed by the full-day PATA Board Meeting on August 26.
Under the theme, “Designing Meaningful Tourism for a Changing World,” the PATA Knowledge Forum 2025 will run concurrently with the official first day of the event on August 26. At the beginning of the forum, Sharzede Datu Haji Askor, CEO of the Sarawak Tourism Board, will join the stage to officially introduce Sarawak, Malaysia, as the host destination of the PATA Travel Mart 2026.
This full-day conference will feature presentations, panel discussions, and interactive sessions on emerging markets, the perspectives of young tourism professionals, inclusivity in tourism, travel technology, and key trends shaping the travel and tourism sectors.
Distinguish speakers of the Forum:
- Alex Rayner, Executive Board Member, PATA
- Aung Zwe Wint, Assistant Advisor, PATA Thailand Bangkok University Student Chapter and Intern, PATA
- Chiranan Kunpalin, Senior Client Partnerships Lead, Google, Thailand
- Cindy Lui, Vice President of Resort Sales, MGM
- Frank Cancelloni, Group CEO, Jim Thompson
- Frederic Vanhoutte, President, Eventiz
- Jane Park, Assistant Manager – F&B Revenue Management & Operations, Hotel ICON and 2024 PATA Face of the Future
- Jason Wang, COO, Global Tourism Economy Forum (GTEF); Executive Director, Global Tourism Economy Research Centre
- John Williams, Vice President – Asia, Advertising Sales, BBC Studios Asia
- Jonathan Low, CEO, Global Success Learning Academy
- Mark Halberstein, CEO, Simplenight
- Martin Venzky-Stalling, Director, Ennova Partners
- Mayur Patel, Head of Asia, OAG
- Mike Stewart, Regional General Manager Southeast Asia, Intrepid
- Noor Ahmad Hamid, CEO, PATA
- Parth Patnaik, Membership Manager – India & Asia, International LGBTQ+ Travel Association (IGLTA)
- Peter Semone, Chairman, PATA
- Phattra Jungpol, B2B Partnership Director – APAC, Holafly Limited
- Prof. Dr. Wolfgang Georg Arlt, Executive Director, Meaningful Tourism Centre
- Puripan Bunnag, Senior Vice President, Thailand Convention and Exhibition Bureau (TCEB)
- Roni Weiss, Executive Director, Travel Unity
- Sharzede Datu Haji Salleh Askor, CEO, Sarawak Tourism Board
- Siripakorn Cheawsamoot, Director-General, Designated Areas for Sustainable Tourism Administration (DASTA)
- Thapanee Kiatphaibool, Governor, Tourism Authority of Thailand
- Thet Hnin Ko Ko (Alice), Hospitality Management Student, Dusit Thani College
- Thomas Pellegrin, Asia Pacific Aviation Leader, Deloitte
- Xiaodong Ji, Chairman, China Chamber of Tourism
- Xiaolong Yang, Counsellor (Cultural Affairs), Embassy of the PRC in Thailand
- Yang Li, Head of Public Affairs, APAC, Booking.com
- Yeji Cho, Korea Tourism Organization and 2025 PATA Face of the Future
Following the Forum, the day will conclude with a Welcome Reception hosted by the Tourism Authority of Thailand (TAT).
On August 27, the second day of the exhibition, industry and media delegates are invited to attend the Opening Ceremony at 10:00 AM Bangkok time. The ceremony will be followed by a VIP tour of the Mart led by Mr Hamid.
That evening, the PATA Gold Awards 2025 Gala Dinner, sponsored by the Macao Government Tourism Office (MGTO), will be held to honour 20 award winners for their outstanding achievements across two key categories: Marketing and Sustainability & Social Responsibility.
From August 27 to 28, business and open hall sessions will provide extensive opportunities for networking and collaboration between buyers and sellers. Additionally, on the final day of the exhibition, Trade Visitors will be granted the opportunity to attend the Mart and participate in a variety of activities.
For the full programme, visit: www.pata.org/pata-travel-mart-2025
